Category Archive: Featured

May 12

How Brazil loses the battle for international talent

How Brazil loses the battle for international talent

Locked: How Brazil loses the battle for international talent.

As emerging powers like China are seeking to strengthen innovation-driven growth and focus on the production of value-added goods, they are increasingly trying to emulate the United States’ unique capacity to attract foreign talent. Indeed, the competition for high-end talent is set to become a major international battleground as nations around the world try to avoid being left behind as eternal commodity providers, unable to achieve long-term growth.

A brief look at the statistics shows the massive impact immigrants have on the US economy’s capacity to innovate and generate jobs: Some 40% of Fortune 500 firms were founded by immigrants or their children. So were the firms behind seven of the ten most valuable brands in the world. Although the foreign-born are only an eighth of the US population, a quarter of high-tech start-ups have an immigrant founder. Apple, Google, AT&T, Budweiser, Colgate, eBay, General Electric, IBM, McDonalds, owe their origin to a founder who was an immigrant or the child of an immigrant. Steve Jobs, the co-founder of Apple, is a child of an immigrant parent from Syria. Walt Disney also was the child of an immigrant (from Canada), as well as the founders of Oracle (Russia and Iran), IBM (Germany), Clorox (Ireland), Boeing (Germany) 3M (Canada) and Home Depot (Russia).

As The Economist writes,

High-tech firms such as Google (whose co-founder Sergey Brin moved to America from Russia as a child) haven’t just created jobs for their own workers. They have also inspired the creation of entirely new categories of job. A few years ago no one earned a living as a mobile-app developer. Now they are everywhere. It is not just full-time workers who benefit: firms such as oDesk, a Silicon Valley outfit founded by two Greeks, are nurturing an online freelance economy that is in its infancy. Last year Americans using oDesk’s platform found over 2 million hours of freelance work.
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Jun 15

IOF Taxes exempted from loans

Six percent IOF tax exempted from foreign loans

Dilma Rousseff

Dilma Rousseff

The Brazilian administration is rolling back curbs on foreign capital imposed in the past 19 months after the real posted the biggest loss of any major currency this year.

The government exempted foreign loans which matures in more than than two years from a 6 percent tax to help companies and banks rollover debt, said Finance Minister Guido Mantega. The financial transaction tax was before charged on loans taken abroad maturing as many as five years.

The tax was one of a series of measures taken to weaken the real and protect exporters from what Rousseff dubbed “a monetary tsunami” unleashed by rich nations seeking to devalue their currencies. Mantega said today that the “excessive liquidity” that led to capital controls ended with the worsening of the European debt crisis.

“Before the crisis worsened, it was easier to have access to long-term credit,” Mantega told reporters in Brasília. Brazilian banks and companies “need to rollover loans taken in the past, and this makes it easier.”

After being the best performing major currency in the first two months of the year, the real reversed course and plunged, raising concern the move could stoke inflation as imports became more expensive.

Growth Forecasts and GDP review

Economists covering the Brazilian economy reduced their 2012 economic growth forecast for a fifth straight week on June 8. The world’s biggest emerging market after China will expand 2.53 percent this year, less than the 2.73 percent growth rate posted last year, according to the median estimate in a central bank survey of about 100 analysts. GDP Preview: The IBC-BR recorded a high of 0.22% in April compared to March, which means that the economy is growing again. The above data was reviewed. In March, a drop was 0.61%, in February, up 0.56% and in January, down 0.38%.

New stimulus package

Government announced a further package – The government today announced a line of credit to the states, through BNDES, which can reach $ 20 billion. Expectations are that the new credit lines increase investment to stimulate the economy.

Jun 15

Public-sector pay in Brazil: Shaming the unshameable | The Economist

 

How the bureaucrats rob the taxpayers

How the bureaucrats rob the taxpayers

Public-sector pay in Brazil: Shaming the unshameable | The Economist

When his time as São Paulo’s mayor finishes at the end of the year, jokes Gilberto Kassab, he will look for work in the garages of the city’s municipal assembly. This month the city’s legislature published, for the first time, the salaries of some of its 2,000 employees. Half the 700 people named, paulistanos were surprised to learn, take home more each month than the assembly’s chairman, who earns 7,223 reais ($3,508) after tax.

Apr 13

“Brazilians are ruining FACEBOOK …”

"CNN says that Mark is saddened by the behavior of Brazilian Facebook"

“CNN says that Mark is saddened by the behavior of the Brazilian at Facebook”

The news channel CNN said that the behavior of the Brazilians on the social network site Facebook is saddening Mark Zuckerberg. “On the one hand, Brazilians are growing Facebook, however they ruin everything,” he said.

Facebook engineers were considering allowing the inclusion of images in the format animated GIF-pictures (moving images), but Mark refused the idea because he has seen the behaviour of Brazilians at the social network site Orkut, which is loaded wioth animated gif’s.

According to Mark, if Facebook make room for the gifs, sharing among users will be equal to the Brazilian Orkut, full of colorful moving letters, loaded with messages of affection and love.

 

Closing Facebook in Brazil

On the possibility of closing the Facebook in Brazil, Mark drops . “I will not blame the Brazilians use the network, but will create a manual of behavior.”

When asked about Facebook is turning into a Orkut in Brazil, Mark said that there is no difference between social networks, the difference is Who uses. “Any service that has the Internet users in Brazil, in large proportions, it becomes a problem,” he said.

 

[important]

Source: G17.com.br

Note of the editor: This article has been published in Portuguese on the site G17.com.br. So, please don’t take this serious. It has been republished by many serious news websites in Brazil. However, for those of you intending to do business and want to learn about the culture you might be interested to read the various comments been made by the readers.

[/important]

 

Mar 01

10 most innovative Brazilian corporations according to Fast Company magazine

Over the last decade, Brazil has become fertile source for creativity and disruptive business models. The innovation revolution is alive both among start-ups and among the thousands of Brazilian multinationals. A new report from INSEAD and the OECD Development Centre argues that by developing new business models, “in several revealing cases, Brazilian businesses are redefining global business”.

Brazilian companies among the world’s 50 most innovative companies

Fast Company magazine published their annual list of the world’s 50 most innovative companies – among them, two Brazilian groups, biological control experts Bug Agentes Biológicos and  Boo-box, an ad network that offers innovative solutions targeting technology and different formats of advertisements for the web.  The magazine  also published their list of Brazilian innovative enterprises.

1 – Bug Agentes Biológicos

Bug Agentes Biológicos mass-produces wasps to combat larvae and stinkbugs that threaten sugarcane and soybean plants, two of Brazil’s largest cash crops. This past year, Bug perfected a way to spray its wasps onto soy fields, just as pesticides are spread via airplane. “We can liberate the insects in the right dose, at the right speed, and with the right protection so they can be effective,” says Francisco Jardim, a Brazilian VC who has invested in Bug and sits on its board. Wasps, for example, need to be protected until their wings grow big enough for flight, or else ants present a threat. (Isn’t nature grand?)

 

Bug’s timing feels right. Brazil is the world’s third-largest agricultural exporter (behind the United States and EU); it recently passed the U.S. as the largest consumer of pesticides. Yet the country has begun to phase out the more noxious chemical pesticides Brazilian farmers use despite diminishing effectiveness. Bug has the only alternative approved by Brazilian agricultural, health, and environmental ministries. It’s currently at 100% capacity with plans in 2012 to double the acreage it covers.

2 – Boo-box

Boo-Box Equipe

Boo-box equipe

The boo-box is the largest Internet advertising technology in Latin America. An ad network that offers innovative solutions targeting technology and different formats of advertisements for the web. In their network appears around 3 billion ads per month. Boo-box has more than 40,000 affiliate publishers that produce content every day on their blogs, websites and social network profiles. The subjects dealt with by our publishers are the most diverse, for all tastes and audiences: automotive, beauty, food, health, tourism, and more. There are 310,000 websites and blogs in total, and 23 000 profiles Twitter! All this great content attracts audience: more than 80 million people per month, equivalent to 100% of Internet users in Brazil. People interested in staying on top of all that is happening on the internet and the world. technology of boo-box bridges the gap between advertisers who want to communicate with this audience, and publishers that offer advertising space on their websites and blogs.

The Brazilian advertising network exploded last year, quintupling the number of ads it placed to reach some 80% of its home country’s web users. The key, says founder Marco Gomes, is creating novel ad formats “where people are already paying attention,” such as in Twitter feeds or blog text. Next up: targeting all of Latin America. “There’s a lot of room to grow,” says Gomes, citing a recent merger with Argentine semantics firm Popego. “The car isn’t the center of our culture anymore, it’s the computer.

3 – EBX

Eike Batista

Eike Batista

Eike Batista’s holding – the richest Brazilian man’s businesses include mining and logistics companies, among many, many others.

For bringing fresh dirt. Brazil’s march toward self-sufficiency got an extra push from EBX this year. Grupo EBX’s Acu Superport, originally dreamed up as a “highway” to send raw goods to China, will now include a compound capable of holding 3 million tons of nitrogen-enriched fertilizer a year. Acu’s infrastructure can shuttle the resource to Brazil’s three major regions responsible for 87% of the country’s agricultural output.

4 – Stefanini

Stefanini

Stefanini

Stefanini offers consulting services, solution development and integration, Business Process Outsourcing, application and infrastructure outsourcing, and more.

For going where the clients are. Brazil’s largest IT services company cemented its global presence by expanding further into fellow emerging economy and outsourcing powerhouse, China. Stefanini also has designs on making inroads in Japan: Its new software development center is located in Jilin , a city in China that has a large Japanese-speaking population.

4 – Embraer

Embrear

Embrear

Aerospace conglomerate that produces commercial, military, and executive aircrafts.

For serving and protecting its country. New ventures into defense and security will pay off for the world’s fourth-largest aircraft manufacturer and its home country. Embraer has its eyes set on building Brazil’s first geostationary satellite, a move that will boost the country’s communication, remote imaging, and weather prediction capabilities.

5 – Petrobras

Oil rig

Oil rig BRazil

Petrobras has operations in the entire oil and gas productive chain and in the production of biofuels and of other alternative energy sources.

Petrobras recently made the biggest oil discoveries in Brazil in the pre-salt layer located between the states of Santa Catarina and Espírito Santo, where major volumes of light oil were found.

The first results indicate very large volumes. Just to have an idea, the Tupi accumulation alone, located in the Santos Basin, has recoverable volumes estimated at 5 to 8 billion barrels of oil equivalent (oil plus gas). Meanwhile, the Guará well, also in the Santos Basin, holds 1.1 to 2 billion barrels of light oil and natural gas.

For shoring up innovation in the Gulf of Mexico, post-Deepwater Horizon. This year, Petrobras received long-awaited U.S. Interior regulatory approval for the first floating deepwater oil and natural gas production and storage facility in the Gulf, positioning it to lead other energy companies toward what’s being billed as a safe new way to tap into natural resources. Located 165 miles off the Louisiana coastline, Petrobras’ Chinook-Cascade facility’s mobility makes it stand out from typical fixed platform sites; it can be unhooked and moved out of the path of hurricanes to avoid long-term oil shortages. The project has 600,000 barrels of oil storage capacity and can process 80,000 barrels per day.

6 – Predicta

Behavioral marketing targeting firm

For opening the app marketplace to web developers. São Paulo-based Predicta launched SiteApps in April 2011 as a platform for easy-to-use website optimization. Developers can post their free or paid apps on the site; users can then install the tool (from analytics to social media widgets) onto their websites.

8 – F*Hits

Network of fashion bloggers

For blogging Brazil’s fashionable ascent. A rising middle class has brought luxury to Brazilian storefronts but not laptops. Alice Ferraz’s blog collective–featuring 26 style mavens’ takes on fashion–attracts more than 3.5 million uniques a month, besting traditional style bible Marie Claire Brazil.

9 – Apontador

The leading internet geolocation company in the country

For defining the way Brazil does local. Apontador has long moved away from its mapping roots to become the top geolocation service company in Brazil. In 2011 it rolled out Apontador+, a feature that lets businesses create pages on the site to see how Apontador users (more than 12 million a month) interact with their brand.

10 – Vostu

Online games

For bringing radio to gaming. Fresh from a copyright infringement settlement with Zynga, Vostu soldiers on as the first company to incorporate radio into its social gaming. Users can now hear Brazilian pop hits and gaming advice instead of canned music and sound effects while building farms and cities on its popular games MiniFazenda and MegaCity. Listeners can also earn rewards by completing in-game missions promoted on the station.

 

Link

What time is it anyway or why is everybody always late?

donald-trump-going-crazy

donald-trump-going-crazy

The perception of time and the concept of punctuality are very different in Brazil: it has nothing to do with Brazilians being lazy, just take a look at the crew working at around the clock at places like the National Synchrotron Light Laboratory in the state of São Paulo or the people who put together those spectacular carnival parades in Rio de Janeiro. It takes an enormous amount of effort, dedication, and extraordinary long hours to do that, and the logistics are frightening. That said…

  • In general, when scheduling meetings and such, allow for some degree of tardiness. In the Europe and U.S., people are accustomed to rigid schedules and appointments that must be kept on time, and usually things work better and faster. In Brazil, people often deal with several people and different problems at the same time, and face an incredible bureaucracy to boot. Add to that the fact that Brazilians, as a rule, ?waste time? on socializing wherever and whenever, and you?ll have a scenario made to drive American/European business people up the walls.
Source:UHY International Ltd