Tag Archive: Brazil

May 16

Foreigners who came to Brazil in boom times flee the bust

RIO DE JANEIRO (AP) — When Frenchman Gwenel Lecourieux was gearing up to move to Brazil, the country with its swelling upper class and world-renowned hunger for luxury goods seemed like the perfect place to set up his…

Source: Foreigners who came to Brazil in boom times flee the bust

May 12

How Brazil loses the battle for international talent

How Brazil loses the battle for international talent

Locked: How Brazil loses the battle for international talent.

As emerging powers like China are seeking to strengthen innovation-driven growth and focus on the production of value-added goods, they are increasingly trying to emulate the United States’ unique capacity to attract foreign talent. Indeed, the competition for high-end talent is set to become a major international battleground as nations around the world try to avoid being left behind as eternal commodity providers, unable to achieve long-term growth.

A brief look at the statistics shows the massive impact immigrants have on the US economy’s capacity to innovate and generate jobs: Some 40% of Fortune 500 firms were founded by immigrants or their children. So were the firms behind seven of the ten most valuable brands in the world. Although the foreign-born are only an eighth of the US population, a quarter of high-tech start-ups have an immigrant founder. Apple, Google, AT&T, Budweiser, Colgate, eBay, General Electric, IBM, McDonalds, owe their origin to a founder who was an immigrant or the child of an immigrant. Steve Jobs, the co-founder of Apple, is a child of an immigrant parent from Syria. Walt Disney also was the child of an immigrant (from Canada), as well as the founders of Oracle (Russia and Iran), IBM (Germany), Clorox (Ireland), Boeing (Germany) 3M (Canada) and Home Depot (Russia).

As The Economist writes,

High-tech firms such as Google (whose co-founder Sergey Brin moved to America from Russia as a child) haven’t just created jobs for their own workers. They have also inspired the creation of entirely new categories of job. A few years ago no one earned a living as a mobile-app developer. Now they are everywhere. It is not just full-time workers who benefit: firms such as oDesk, a Silicon Valley outfit founded by two Greeks, are nurturing an online freelance economy that is in its infancy. Last year Americans using oDesk’s platform found over 2 million hours of freelance work.
Read the rest of this entry »

Sep 25

Brazilian judge orders a statewide, 24-hour suspension of Google and its video sharing web site

A regional judge has ordered the arrest of Google’s president in Brazil, Fabio Jose Silva Coelho, after the company failed to take down YouTube videos.

Judge ordered a statewide, 24-hour suspension of Google and its video sharing web site YouTube

Judge ordered a statewide, 24-hour suspension of Google and its video sharing web site YouTube

Authorities say the videos are slanderous towards a candidate running in a city’s election for mayor. The judge ordered the removal of the videos last week, but Google has refused to remove them and says it is appealing.

It says it is not responsible for the content posted on its site.

According to Brazilian media, the videos in question suggest Alcides Bernal – a mayoral candidate in the city of Campo Grande – is guilty of committing crimes.

Judge Flavio Peren, who sits at a regional electoral court in Mato Grosso do Sul state, ruled the videos violated local election laws.

But his order for the videos to be removed was ignored and on Monday he ordered the arrest of Mr Coelho.

“Google is appealing the decision that ordered the removal of the video on YouTube because, as a platform, Google is not responsible for the content posted to its site,” the company said through a spokesman in Brazil.

It has previously argued that the internet should be a space for voters freely to express their opinions about candidates for political office.

But Google’s responsibility for the content it disseminates has recently come into question in other contexts, such as the case of the anti-Islam video that sparked protests around the Muslim world, say correspondents.

 

Jun 15

Public-sector pay in Brazil: Shaming the unshameable | The Economist

 

How the bureaucrats rob the taxpayers

How the bureaucrats rob the taxpayers

Public-sector pay in Brazil: Shaming the unshameable | The Economist

When his time as São Paulo’s mayor finishes at the end of the year, jokes Gilberto Kassab, he will look for work in the garages of the city’s municipal assembly. This month the city’s legislature published, for the first time, the salaries of some of its 2,000 employees. Half the 700 people named, paulistanos were surprised to learn, take home more each month than the assembly’s chairman, who earns 7,223 reais ($3,508) after tax.

Jun 15

House of Representatives approves purchase of agricultural land by foreigners

Agriculture Committee of the House of Representatives approves purchase of agricultural land by foreigners

The Agriculture Committee of the House of Representatives approved on Wednesday (13th of June 2012) the text of the bill that allows the acquisition of large plots of land by Brazilian companies controlled by foreigners. Today, the actual limit is up to 100 “fiscal units” (módulos ficais).

Fiscal unit is a unit of land measurement used in Brazil. It is expressed in hectares and is variable and is determined for each municipality, taking into account:

  • main type of farming in the municipality;
  • proceeds from the exploitation prevalent;
  • other farms in the municipality which, although not predominant, are expressive function of income or area used;
  • concept of family property.

Today, by law, foreign companies can buy up to 5 000 hectares, never exceeding 25% of the municipal area of the location of the farm. Citizens of the same foreign nationality can not together have more than 10% of the area of a municipality.

The text proposes that Brazilian companies with foreign capital are treated as domestic companies, no limit for land acquisition. The companies and foreign people, who currently limit the acquisition of 100 and 50 fiscal modules, respectively, can now acquire up to one quarter of the municipality where the farm.

The proposal also eliminates the authorization or license from the National Institute of Colonization and Agrarian Reform (Incra) for acquisition by foreigners of rural property tax of up to four modules and rental tax of up to ten modules. The legislation established the current limit of three modules operating indefinitely.

Non-governmental organizations

The acquisition of land by non-governmental organizations (NGO’s) with foreign capital or headquarters outside of Brazil, which is not mentioned in current law, is prohibited in the new proposal. Upon approval, the report will be turned into a bill and distributed to other committees for analysis, then, be voted on in Congress.

Apr 13

Facebook Blasts into Top Position

Facebook Blasts into Top Position in Brazilian Social Networking Market Following Year of Tremendous Growth – comScore, Inc.

Facebook Brazil

Facebook Brazil

São Paulo, Brazil, January 17, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data showing that Facebook assumed the top place in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and now owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.”

Facebook.com, Orkut and Windows Live Profile Lead Social Networking Rankings

Results from the recent comScore study It’s a Social World revealed that Brazil was one of just seven markets (including China, Japan, South Korea, Vietnam, Poland and Russia) where Facebook did not lead the local social networking class according to October 2011 data.

In December 2011, however, Facebook.com finally secured the top place in Brazil’s social networking ranking with 36.1 million visitors age 6 and older accessing the site from a home or work computer, nearly tripling in audience size in the past year. Orkut, which fell to the #2 place with 34.4 million visitors, still managed to grow its audience 5 percent in the past year despite Facebook’s growing prominence. Windows Live Profile ranked third with 13.3 million visitors (up 13 percent), while Twitter.com ranked fourth with 12.5 million visitors (up 40 percent).

 

Apr 13

“Brazilians are ruining FACEBOOK …”

"CNN says that Mark is saddened by the behavior of Brazilian Facebook"

“CNN says that Mark is saddened by the behavior of the Brazilian at Facebook”

The news channel CNN said that the behavior of the Brazilians on the social network site Facebook is saddening Mark Zuckerberg. “On the one hand, Brazilians are growing Facebook, however they ruin everything,” he said.

Facebook engineers were considering allowing the inclusion of images in the format animated GIF-pictures (moving images), but Mark refused the idea because he has seen the behaviour of Brazilians at the social network site Orkut, which is loaded wioth animated gif’s.

According to Mark, if Facebook make room for the gifs, sharing among users will be equal to the Brazilian Orkut, full of colorful moving letters, loaded with messages of affection and love.

 

Closing Facebook in Brazil

On the possibility of closing the Facebook in Brazil, Mark drops . “I will not blame the Brazilians use the network, but will create a manual of behavior.”

When asked about Facebook is turning into a Orkut in Brazil, Mark said that there is no difference between social networks, the difference is Who uses. “Any service that has the Internet users in Brazil, in large proportions, it becomes a problem,” he said.

 

[important]

Source: G17.com.br

Note of the editor: This article has been published in Portuguese on the site G17.com.br. So, please don’t take this serious. It has been republished by many serious news websites in Brazil. However, for those of you intending to do business and want to learn about the culture you might be interested to read the various comments been made by the readers.

[/important]

 

Mar 01

10 most innovative Brazilian corporations according to Fast Company magazine

Over the last decade, Brazil has become fertile source for creativity and disruptive business models. The innovation revolution is alive both among start-ups and among the thousands of Brazilian multinationals. A new report from INSEAD and the OECD Development Centre argues that by developing new business models, “in several revealing cases, Brazilian businesses are redefining global business”.

Brazilian companies among the world’s 50 most innovative companies

Fast Company magazine published their annual list of the world’s 50 most innovative companies – among them, two Brazilian groups, biological control experts Bug Agentes Biológicos and  Boo-box, an ad network that offers innovative solutions targeting technology and different formats of advertisements for the web.  The magazine  also published their list of Brazilian innovative enterprises.

1 – Bug Agentes Biológicos

Bug Agentes Biológicos mass-produces wasps to combat larvae and stinkbugs that threaten sugarcane and soybean plants, two of Brazil’s largest cash crops. This past year, Bug perfected a way to spray its wasps onto soy fields, just as pesticides are spread via airplane. “We can liberate the insects in the right dose, at the right speed, and with the right protection so they can be effective,” says Francisco Jardim, a Brazilian VC who has invested in Bug and sits on its board. Wasps, for example, need to be protected until their wings grow big enough for flight, or else ants present a threat. (Isn’t nature grand?)

 

Bug’s timing feels right. Brazil is the world’s third-largest agricultural exporter (behind the United States and EU); it recently passed the U.S. as the largest consumer of pesticides. Yet the country has begun to phase out the more noxious chemical pesticides Brazilian farmers use despite diminishing effectiveness. Bug has the only alternative approved by Brazilian agricultural, health, and environmental ministries. It’s currently at 100% capacity with plans in 2012 to double the acreage it covers.

2 – Boo-box

Boo-Box Equipe

Boo-box equipe

The boo-box is the largest Internet advertising technology in Latin America. An ad network that offers innovative solutions targeting technology and different formats of advertisements for the web. In their network appears around 3 billion ads per month. Boo-box has more than 40,000 affiliate publishers that produce content every day on their blogs, websites and social network profiles. The subjects dealt with by our publishers are the most diverse, for all tastes and audiences: automotive, beauty, food, health, tourism, and more. There are 310,000 websites and blogs in total, and 23 000 profiles Twitter! All this great content attracts audience: more than 80 million people per month, equivalent to 100% of Internet users in Brazil. People interested in staying on top of all that is happening on the internet and the world. technology of boo-box bridges the gap between advertisers who want to communicate with this audience, and publishers that offer advertising space on their websites and blogs.

The Brazilian advertising network exploded last year, quintupling the number of ads it placed to reach some 80% of its home country’s web users. The key, says founder Marco Gomes, is creating novel ad formats “where people are already paying attention,” such as in Twitter feeds or blog text. Next up: targeting all of Latin America. “There’s a lot of room to grow,” says Gomes, citing a recent merger with Argentine semantics firm Popego. “The car isn’t the center of our culture anymore, it’s the computer.

3 – EBX

Eike Batista

Eike Batista

Eike Batista’s holding – the richest Brazilian man’s businesses include mining and logistics companies, among many, many others.

For bringing fresh dirt. Brazil’s march toward self-sufficiency got an extra push from EBX this year. Grupo EBX’s Acu Superport, originally dreamed up as a “highway” to send raw goods to China, will now include a compound capable of holding 3 million tons of nitrogen-enriched fertilizer a year. Acu’s infrastructure can shuttle the resource to Brazil’s three major regions responsible for 87% of the country’s agricultural output.

4 – Stefanini

Stefanini

Stefanini

Stefanini offers consulting services, solution development and integration, Business Process Outsourcing, application and infrastructure outsourcing, and more.

For going where the clients are. Brazil’s largest IT services company cemented its global presence by expanding further into fellow emerging economy and outsourcing powerhouse, China. Stefanini also has designs on making inroads in Japan: Its new software development center is located in Jilin , a city in China that has a large Japanese-speaking population.

4 – Embraer

Embrear

Embrear

Aerospace conglomerate that produces commercial, military, and executive aircrafts.

For serving and protecting its country. New ventures into defense and security will pay off for the world’s fourth-largest aircraft manufacturer and its home country. Embraer has its eyes set on building Brazil’s first geostationary satellite, a move that will boost the country’s communication, remote imaging, and weather prediction capabilities.

5 – Petrobras

Oil rig

Oil rig BRazil

Petrobras has operations in the entire oil and gas productive chain and in the production of biofuels and of other alternative energy sources.

Petrobras recently made the biggest oil discoveries in Brazil in the pre-salt layer located between the states of Santa Catarina and Espírito Santo, where major volumes of light oil were found.

The first results indicate very large volumes. Just to have an idea, the Tupi accumulation alone, located in the Santos Basin, has recoverable volumes estimated at 5 to 8 billion barrels of oil equivalent (oil plus gas). Meanwhile, the Guará well, also in the Santos Basin, holds 1.1 to 2 billion barrels of light oil and natural gas.

For shoring up innovation in the Gulf of Mexico, post-Deepwater Horizon. This year, Petrobras received long-awaited U.S. Interior regulatory approval for the first floating deepwater oil and natural gas production and storage facility in the Gulf, positioning it to lead other energy companies toward what’s being billed as a safe new way to tap into natural resources. Located 165 miles off the Louisiana coastline, Petrobras’ Chinook-Cascade facility’s mobility makes it stand out from typical fixed platform sites; it can be unhooked and moved out of the path of hurricanes to avoid long-term oil shortages. The project has 600,000 barrels of oil storage capacity and can process 80,000 barrels per day.

6 – Predicta

Behavioral marketing targeting firm

For opening the app marketplace to web developers. São Paulo-based Predicta launched SiteApps in April 2011 as a platform for easy-to-use website optimization. Developers can post their free or paid apps on the site; users can then install the tool (from analytics to social media widgets) onto their websites.

8 – F*Hits

Network of fashion bloggers

For blogging Brazil’s fashionable ascent. A rising middle class has brought luxury to Brazilian storefronts but not laptops. Alice Ferraz’s blog collective–featuring 26 style mavens’ takes on fashion–attracts more than 3.5 million uniques a month, besting traditional style bible Marie Claire Brazil.

9 – Apontador

The leading internet geolocation company in the country

For defining the way Brazil does local. Apontador has long moved away from its mapping roots to become the top geolocation service company in Brazil. In 2011 it rolled out Apontador+, a feature that lets businesses create pages on the site to see how Apontador users (more than 12 million a month) interact with their brand.

10 – Vostu

Online games

For bringing radio to gaming. Fresh from a copyright infringement settlement with Zynga, Vostu soldiers on as the first company to incorporate radio into its social gaming. Users can now hear Brazilian pop hits and gaming advice instead of canned music and sound effects while building farms and cities on its popular games MiniFazenda and MegaCity. Listeners can also earn rewards by completing in-game missions promoted on the station.

 

Feb 25

American Farmers ‘Amazed’ by Brazilian Agriculture – Farm Futures

After ten days of touring Southern Brazil in early February, 34 U.S. farmers from 10 states came away very impressed with this country’s agricultural potential, despite the drought that withered crops on most of the farms we visited.

via American Farmers ‘Amazed’ by Brazilian Agriculture – Farm Futures.

Oct 15

Following Japan, Korea disputes IPI increase at WTO

As expected more and more countries are lining up to challenge the unreasonable protective measure by the Brazilian government to increase the Tax on Industrialised Products (IPI). Last month, Brazil raised the so-called IPI by 30 percentage points for imported cars that aren’t made with at least 65% local content. Excluded are those from companies that produce locally or in Mercosul partners. Established carmakers such as Volkswagen, Fiat,General Motors Co. and Ford, which together account for about three-fourths of car sales, had complained about the influx of cars as Brazil’s currency strengthened and demand jumped.

Japan may be the first country to challenge at the World Trade Organization the Brazilian this increase in the IPI tax. In addition to Japan, South Korea also objected to the increase for imported cars decided by the Brazilian government. The two countries that are producers of automobiles, said that Brazil violates the agreement of trade-related investments as well as an article of the World Trade Organization (WTO) on national treatment of companies.

Both Korea and Japan has decided to challenge the measure of the Brazilian government in the Market Access Committee , which periodically examines new barriers raised by the countries. The report itself noted that the Japanese action could pave the way for other governments complain of Brazil, as it did. Japan will ask judges at the WTO to examine the measure. Though most Japanese car makers produce locally, exempting them from the tax, the country’s government is concerned that a similar measure could be repeated by other countries. The issue was raised with Brazil during a meeting of the WTO’s market access committee on Friday, said Atsushi Saito, Japan’s representative at the Geneva-based organization. In addition to Japan, members from South Korea, Australia, Europe and the U.S. also voiced their concerns, Saito said. When asked if Japan planned to file a formal complain with the WTO, Saito replied in an email that “If you understand that ‘formal complaint’ is part of a dispute settlement process, we don’t have any plans at this stage.”

More than 20% of cars sold this year are imported, up from just 5% in 2005, according to automakers association Anfavea. But the tax hike was challenged by car companies who are building or plan to build factories in the country and who say that because they won’t be able to meet the full local content requirements during the first few years of operations, they would cancel plans to bring production onshore.

Government willing to negotiate?

The government has since said it would negotiate with those companies to reach a compromise. This is also confirmed by China’s JAC Motors. JAC Brazil says it has finalized a deal to build a $500 million car factory in Brazil. JAC Brazil says in an emailed release the factory will be built in the northeastern state of Bahia. The plant should be ready by 2014.The automaker said in August it wanted to build a factory in Brazil. But those plans were questioned after Brazil hiked the import taxes on foreign cars, threatening the Chinese-made vehicles JAC ships to Brazil. JAC says in its Friday statement it hopes the decision to invest will convince officials to scrap that tax hike.

BMW considers building a factory in the country, but..

BMW asked Brazil’s Trade and Development Minister Fernando Pimentel to reevaluate the increase in the IPI tax as it considers building a factory in the country, O Estado de S. Paulo reported, citing Henning Dornbusch, chief executive officer of BMW’s Brazil unit. The Brazilian government’s decision to raise the tax on cars with less than 65 percent of their parts produced in Brazil may lead BMW to build its plant in China, India or Russia instead, according to the newspaper. The company will announce its decision by November, O Estado said. The Ministry of Trade and Development’s press office said Pimentel hasn’t made any commitment relating to BMW’s request because the decision must be made in conjunction with Finance Minister Guido Mantega, O Estado said.

 

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