8 results for rule of three

Rule of Three of doing business in Brazil

Rule of three

The Rule of Three of doing business in Brazil ©

Rule of three

Rule of three of doing business in Brazil

states that in comparison with your home country¹ to invest in Brazil

  1. It will costs three times more
  2. It will takes three times longer
  3. It will makes three time more profit

Set a TIME AND DOLLAR AMOUNT stop loss order

The Rule of Three will help to set expectations right. Numerous blogs are providing examples of the validity of the rule. There are no easy answers for starting a new business in Brazil. You may have checked your value proposition very well, checked competition and calculated your businessplan with a profitable bottom-line, however you still may run out of money or time.

Kory Melby, an AGbusiness consultant based in Goiania, expressed it very well: From my experience watching other gringoes, it seems as though one must survive in order to thrive. From my experience, I highly recommend that one has a secondary source of income while you are setting up shop. This can sustain you during the “dry pockets” when zero revenue is coming in. I also think it is important to put in a TIME AND DOLLAR AMOUNT stop loss order on your Brazilian endeavor.

Black hole syndrom

I have witnessed many foreigners fall into the “BLACK HOLE SYNDROME” in Brazil. They come with the intention of investing X dollars in Brazil with the dream of double digit returns. More often than not, the initial investment was 2X or 3X what they planned on (start up cost surprises). Murphy’s Law kicks in and the investment hits a bump in the road. Because of pride, ego, stubbornness and ignorance, the investor hires additional legal counsel to process (sue) the parties involved to recoup his investment. Time, dollars, travel, lawyers, and opportunity cost of money over time tend to bleed all parties dry.

black hole syndrom

Set a STOP-LOSS order with a money and time amount to beinvested in Brazil

Legal action in Brazil is not quick. It is normal for a legal action to take several years or more.

Denial, anger and frustration increase to exponential levels. Victimization and blame become common themes with the investor. Negativism about the country grows and new “Real” opportunities are missed while doing battle on other fronts. If you are reading this and do not understand the subtle hints I am giving you, you are not ready for Brazil. If you feel you can handle the landmines and are willing to immerse yourself into language and culture while learning Portuguese, give me a call. Maybe I can be of value to you. Until some of the initial hoops are jumped through as eluded to on intro page, I think further consultations are a waste of my time and yours.

 

 

¹Assuming your home country is ranked in the Top 50 list of “Ease of doing business” index published by the Worldbank

 

Brazil to attract companies to invest in solar energy at Intersolar Europe

Intersolar Messe

Matchmaking at Intersolar Europe

Intersolar exhibition Europe 2014

Intersolar is the world’s leading exhibition for the solar industry and its partners

Brazil is looking for companies that can strengthen the industry supply chain of solar energy in the country. In this sense, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) promotes an event at Intersolar, in partnership with the Brazilian Photovoltaic Solar Energy Association (Absolar), aiming to bring information to entrepreneurs about the Brazilian potential in this sector, Government incentives, credit lines and the best locations to install power generation plants and parks.

On June 11, a seminar will take place at Messe München from 8:30 a.m. to 1:30 p.m., at Room 11, with representatives of key government agencies and companies successfully established in the Brazilian market. In the afternoon, from 1:30 to 4:00 p.m., at Room 13, there will be a matchmaking session between Federal and State Governments with companies, and between companies and potential investors.

In addition to Apex-Brasil, the event will also gather representatives of the Brazilian Development Bank (BNDES), the National Electric Energy Agency (Aneel), the Brazilian Agency for Industrial Development (ABDI), the National Institute of Metrology, Quality and Technology (Inmetro) and from the State Governments of Pernambuco, Minas Gerais and Bahia. Business associations from Brazil and Germany will also participate in the seminar: the Brazilian Photovoltaic Solar Energy Association (Absolar), and the Solar Association of Germany (BSW-Solar). In addition, companies successfully established in Brazil will take part in the event, such as the Sowitec Group and the joint venture SunEdison & Renova, presenting the audience their experience in the Brazilian market.

Context

The Brazilian Federal Government announced two more solar energy auctions for 2015. The first should occur later in June. According to the rules, the auction winners will have three years to start offering their services. “Brazil is living an effervescent moment for the sector. There is a demand and there is time for them to settle in the country. It is worth remembering that, in addition to the Government-contracted energy, there is a growing consumer interest for this type of technology,” explains the investment manager of Apex-Brasil, Maria Luisa Cravo. “We want to show the opportunities we have to those companies who have not yet decided to establish in Brazil. This industry is one of our priorities in foreign investment attraction”, she says.

Last year, the Brazilian Government held the first solar energy auction. It was the most attended in history, with about eight hours of negotiations. The auction attracted investments of approximately R$ 7.1 billion, which will also be used in wind power projects. As a result of the 2014 Reserve Energy Auction held in October, the Energy Research Company (EPE) foresees the construction of 31 additional solar energy installations. The solar energy enterprises have a total installed capacity of 889.6 MW.

In May 2015, the BYD Group, from China, announced the first plant for photovoltaic panels in Brazil, which will be installed in São Paulo. The goal of the company is to produce 400 MW of solar panels per year.

Invest in Brasil – Photovoltaics (Intersolar Europe 2015)
June 11, 2015
From: 8:30 a.m. to 4:00 p.m.
Location – Munich, Germany – Messe München
Rooms: 11 (seminar and lunch) and 13 (matchmaking)

Brazil court orders YouTube to remove video slandering businessmen

Another YouTube video not anymore available for Brazilian viewers

Brazilian justice orders removal of YouTube video

Another YouTube video not anymore available for Brazilian viewers

Another YouTube video not anymore available for Brazilian viewers

The court in the Brazilian state Ceará ruled that Google Brazil removes a video on YouTube and refrain from placing again this  video on their site. The video shows the three businessmen robbing a store in a mall in Fortaleza. In the images, trio is accused of robbing a store in a mall in Fortaleza. The images show the trio removing objects to repossess the property, that was illegally sublet.

In the lawsuit, the three entrepreneurs reported feeling morally harmed, and therefore requested the removal of the video. They further demand that YouTube refrains again to place the video on the network. They also requested Google to show the identity of the user who has uploaded the video on the YouTube network, the IP-address and further identification of the user who placed the video on YouTube. They also asked for compensation for moral damages.

Trio asked Google to remove the videos

In the lawsuit, entrepreneurs explained they heave been having been in contact with Google and YouTube Brazil by phone and email to get the video removed. According to the records, four days later, the General Counsel of YouTube reported that removal should be done by the user who posted the video and said obey whatever decision was determined by the courts.

The court notes in its statement that all jurisprudence assumes that such slanderous videos may not be published,  especially when there is not a condemnation of the criminals in a lawsuit. In case of breach of the measure, the daily fine is R$ 3000.

However, after being convicted in the first instance, the Google Internet Brazil filed an interlocutory appeal before the court. The company requested that the injunction was limited the obligation to remove the video from YouTube, finding that “there is no means to carry out the monitoring on the previous content circulating on the Internet.” Also argued not be able to “keep adding new content in YouTube videos and much less clear in third party sites”.

Brazil requests most take down of content

In 2010 Google reported that Brazil was the country with most requests from its government to take down content. In the same year a law was approved that banned political satire on election years.

On 9 August 2011, the Federal Justice of Minas Gerais blocked the distribution of A Serbian Film, a 2010 Serbian horror film, in Brazil. This was the first time a movie was banned in Brazil since the promulgation of the 1988 Constitution. The previously banned film, Je vous salue, Marie a 1985 French film written and directed by Jean-Luc Godard that retells of the story of a virgin birth, was banned in 1986.[21] As of 2012 this decision has been overturned and the film given a “not recommended for those under the age of 18, due to depictions of sex, pedophilia, violence and cruelty” rating.

Arrest of Google’s most senior executive in Brazil

In September 2012 an elections court in Brazil ordered the arrest of Fábio José Silva Coelho, Google’s most senior executive in the country, after the company failed to take down YouTube videos attacking a local mayoral candidate. The stringent 1965 Electoral Code bans campaign ads that “offend the dignity or decorum” of a candidate. Google is appealing the order, which comes after a similar decision by another Brazilian elections judge. In that case, the judge found a different senior executive responsible for violating local election law after the company refused to take down a YouTube video mocking a mayoral candidate. Another judge overruled that decision and  wrote that “Google is not the intellectual author of the video, it did not post the file, and for that reason it cannot be punished for its propagation.” Google also defended users’ political rights saying “that voters have a right to use the Internet to freely express their opinions about candidates for political office, as a form of full exercise of democracy, especially during electoral campaigns”.

Sources:

Tribunal de Justiça do Ceará

Wikipedia

 

Social & Culture

Business culture at Bradesco

Language in Brazil

Brazilian language

Brazilian language

Most Brazilian executive accept English as the language to do business, but most of the business should be conducted in Portuguese. The non-Portuguese speaking executives may need an interpreter for most of business relationships, and the correspondence, often, should also be in Portuguese (as technical data should be in metric system). Spanish isn’t an alternative to Portuguese: Brazilians, in general, prefer the English as a second business language.

Language is one of the strongest elements of Brazil’s national unity. Portuguese is spoken by nearly 100 percent of the population. The only exceptions are some members of Amerindian groups and pockets of immigrants, primarily from Japan and South Korea, who have not yet learned Portuguese. The principal families of Indian languages are Tupí, Arawak, Carib, and Gê.

Brazilian Society & Culture

Brazilian Diversity

  • Brazil is a mixture of races and ethnicities, resulting in rich diversity.
  • Many original Portuguese settlers married native women, which created a new race, called ‘mestizos’.
  • ‘Mulattoes’ are descendents of the Portuguese and African slaves.
  • Slavery was abolished in 1888, creating over time a further blurring of racial lines.
  • Unlike many other Latin American countries where there is a distinct Indian population, Brazilians have intermarried to the point that it sometimes seems that almost everyone has a combination of European, African and indigenous ancestry.

Brazilian Family Values

  • The family is the foundation of the social structure and forms the basis of stability for most people.
  • Families tend to be large (although family size has diminished in recent years) and the extended family is quite close.
  • The people derives a social network and help in times of need from the family.
  • Nepotism is considered a positive thing, since it implies that employing people one knows and trusts is of primary importance.

The Brazilian Class System

  • Despite the mixing of ethnicities, there is a class system in Brazil.
  • Few Brazilians could be described as racist, although social discrimination on the basis of skin colour is a daily occurrence.
  • In general, people with darker brown skin are economically and socially disadvantaged.
  • The middle and upper classes often have only brief interaction with the lower classes – usually maids, drivers, etc.
  • Class is determined by economic status and skin colour.
  • There is a great disparity in wage differentials–and therefore lifestyle and social aspirations–among the different classes
  • Although women make up 40% of the Brazilian workforce, they are typically found in lower paid jobs such as teaching, administrative support, and nursing.
  • The 1988 constitution prohibits discrimination against women, but inequities still exist. The one place where women are achieving equality is in the government.

Etiquette and Customs in Brazil

Meeting Etiquette

  • Men shake hands when greeting one another, while maintaining steady eye contact.
  • Women generally kiss each other, starting with the left and alternating cheeks.
  • Hugging and back slapping are common greetings among Brazilian friends.
  • If a woman wishes to shake hands with a man, she should extend her hand first.

Gift Giving Etiquette

  • If invited to a Brazilian’s house, bring the hostess flowers or a small gift.
  • Orchids are considered a very nice gift, but avoid purple ones.
  • Avoid giving anything purple or black as these are mourning colours.
  • Handkerchiefs are also associated with funerals, so they do not make good gifts.
  • Gifts are opened when received.

Dining Etiquette

If you are invited to a Brazilian’s house:

  • Arrive at least 30 minutes late if the invitation is for dinner.
  • Arrive up to an hour late for a party or large gathering.
  • Brazilians dress with a flair and judge others on their appearance. Casual dress is more formal than in many other countries. Always dress elegantly and err on the side of over-dressing and not  under-dressing.
  • If you did not bring a gift to the hostess, flowers the next day are always appreciated.

Business Etiquette and Protocol in Brazil

Business culture at Bradesco

Business culture at Bradesco

Relationships & Communication

  • Brazilians need to know who they are doing business with before they can work effectively.
  • Brazilians prefer face-to-face meetings to written communication as it allows them to know the person with whom they are doing business.
  • The person they deal with is more important than the company.
  • Since this is a group culture, it is important that you do not do anything to embarrass a Brazilian.
  • Criticizing an individual causes that person to lose face with the others in the meeting.
  • The person making the criticism also loses face, as they have disobeyed the unwritten rule.
  • Communication is often informal and does not rely on strict rules of protocol. Anyone who feels they have something to say will generally add their opinion.
  • It is considered acceptable to interrupt someone who is speaking.
  • Face-to-face, oral communication is preferred over written communication. At the same time, when it comes to business agreements, Brazilians insist on drawing up detailed legal contracts.

Business Negotiation

  • Expect questions about your company since Brazilians are more comfortable doing business with people and companies they know.
  • Wait for your Brazilian colleagues to raise the business subject. Never rush the relationship building time.
  • Brazilians take time when negotiating. Do not rush them or appear impatient.
  • Expect a great deal of time to be spent reviewing details.
  • Often the people you negotiate with will not have decision-making authority.
  • It is advisable to hire a translator if your Portuguese is not fluent.
  • Use local lawyers and accountants for negotiations. Brazilians resent an outside legal presence.
  • Brazilian business is hierarchical. Decisions are made by the highest-ranking person.
  • Brazilians negotiate with people not companies. Do not change your negotiating team or you may have to start over from the beginning.

Business Meeting Etiquette

  • Business appointments are required and can often be scheduled on short notice; however, it is best to make them 2 to 3 weeks in advance.
  • Confirm the meeting in writing. It is not uncommon for appointments to be cancelled or changed at the last minute.
  • In São Paulo and Brasília it is important to arrive on time for meetings. In Rio de Janeiro and other cities it is acceptable to arrive a few minutes late for a meeting.
  • Do not seem impatient if you are kept waiting. Brazilians see time as something outside their control and the demands of relationships takes precedence over adhering to a strict schedule.
  • Meetings are generally rather informal.
  • Expect to be interrupted while you are speaking or presenting.
  • Avoid confrontations. Do not appear frustrated with your Brazilian colleagues.

Dress Etiquette

  • Brazilians pride themselves on dressing well.
  • Men should wear conservative, dark coloured business suits. Three-piece suits typically show that someone is an executive.
  • Women should wear suits or dresses that are elegant and feminine with good quality accessories. It is expected that your nails are manicured.

Business Cards

  • Business cards are exchanged during introductions with everyone at a meeting.
  • It is advisable, although not required, to have the other side of your business card translated into Portuguese.
  • Present your business card with the Portuguese side facing the recipient.

Statistics:

Age structure:

0?14 years: 26.7% (male 27,092,880/female 26,062,244)
15?64 years: 66.8% (male 65,804,108/female 67,047,725)
65 years and over: 6.4% (male 5,374,230/female 7,358,082) (2009 est.)

Population growth rate:

1.199% (2009 est.)
Country comparison to the world: 110

Ethnic groups:

White 53.7%, mulatto (mixed white and black) 38.5%, black 6.2%, other
(includes Japanese, Arab, Amerindian) 0.9%, unspecified 0.7% (2000
census)

Religions:

Roman Catholic (nominal) 73.6%, Protestant 15.4%, Spiritualist 1.3%,
Bantu/voodoo 0.3%, other 1.8%, unspecified 0.2%, none 7.4% (2000 census)

Languages:

Portuguese (official and most widely spoken language); note ? less
common languages include Spanish (border areas and schools), German,
Italian, Japanese, English, and many of minor Amerindian
languages

Literacy:

Definition: age 15 and over can read and write
Total population: 88.6%
Male: 88.4%
Female: 88.8% (2004 est.)
Source: Communicaid, Doing Business in Brazil.Pdf; Brazil-tavel-guide.com, CIA WorldFactbook  among others.

Setting up a business in Brazil

Setting up a Business in Brazil

An introduction to, and explanation of the necessary steps to setting a business in Brazil. Includes information on the different types of business structure and the legal process involved in setting up a Brazilian business or as a self-employed worker.

  • Incorporating a company in Brazil will take a minimum of 30 days
  • The law requires the services of a Brazilian lawyer to form a Brazilian company
  • Incorporating a Brazilian company and being named its Director or Administrator are two separate things. To be able to be appointed as a Director or Administrator, a foreigner must get a permanent visa for Brazil

Starting a Business in Brazil

Both foreign people and companies may set up a business in Brazil. The general rule is that such businesses may encompass any legal business aim. However, foreigners may find some restrictions in certain business areas (such as publishing) or if the company’s business activities will be carried out in certain geographical areas considered to involve national security (such as borders with other countries or coastline properties).

Visas

A foreigner does not need a Brazilian visa to be a shareholder in a Brazilian company. The foreign investor could appoint a Brazilian resident to be the company’s manager and only come to Brazil from time-to-time to oversee the investment. The investor can do so on a tourist or limited business visa.

It is required that the foreigner apply for a permanent visa if he intends to move to Brazil to personally manage the company. To get the permanent visa, a foreigner needs to prove that they have invested at least R$600,000 in the Brazilian company. Alternatively there is an investment visa, which requires an investment of R$150.000, but a clear commitment will be required to hire at least 10 people in the next two years.

Types of Companies

There are three basic types of limited liability company in Brazil:

Sociedade Limitada (LTDA): This is the most common form of company in Brazil. It is also the simplest and most flexible and inexpensive type of company to run. It is governed by a Contrato Social (Articles of Association) and its capital is divided into quotas (shares). There are no minimum capital requirements and the company is managed by one or more Administrators, resident in Brazil and appointed by the quota holders. To be ensured total control of the company, a quota-holder must own at least 75 percent of its quotas.

Sociedade Anônima (SA): This form of company is not as flexible as a Limitada and is considerably more expensive to run and more transparent, since all corporate acts and its annual financial statements must be published in newspapers. It is governed by Estatutos (By-laws) and its capital is divided into one or more classes of shares. An SA is managed by a Management Board and a Fiscal Council, each composed of two or more Brazilian residents. If an SA is listed on the stock exchange or has authorised capital, it must also have a Board of Directors, made up of shareholders.

EIRELI: Since January 2012 it is possible to set up a single-holder limited-liability company in Brazil, the so-called Eireli. The capital requirements are hundred minimum salaries fully paid (R$ 62.200; January 2012). The liability of the company director is ‘limited’ in that the company’s finances are separate from personal finances and assets. Limited company directors are not responsible for any debts run up by the business, although directors may need to guarantee loans or credit taken out in the company’s name. Furthermore full liability occurs in case of fraud. It is not allowed to set up more than one such Eireli per person.

Tax treatment of Limitadas and SAs in Brazil is identical.

Documents Required to Set up a Company

Unless the foreigner intends to be physically present in Brazil when the incorporation documents are signed, they will have to give their Brazilian lawyer with a Power of Attorney containing powers to incorporate the company in their name. This applies to either foreign people or companies.

In addition, foreign companies will also have to give a copy of their Certificate of Incorporation issued by the competent authority in their country and containing at least the following information:

Company name

Registered Office Address

Corporate Purposes

Registered or Authorised Capital (and classes of stock)

Names of Officers (or the name of the incorporators)

The above documents will have to be authenticated at the Brazilian Consulate in the investor’s country of origin and then sent to Brazil, where they will be translated into Portuguese by an official translator.

Procedures for Setting up a Company

Before a Brazilian company may be incorporated, the following preliminary matters must be decided upon:

Name of company: There are two public registries for companies in Brazil, depending on the company type chosen: The Commercial Registry is intended for the filing of activities of business companies, effected at the State Board of Trade (Junta Comercial); here, individual businessmen, Limitadas and anônimas need to register. The Civil Registry registers Sociedades Simples. Many of the forms required by both registries can be obtained at Brazilian stationary shops. The company name must give an indication of its business area. If a foreign company is the investor, the foreign company’s name may be used followed by the words do Brasil (of Brazil). The individual may check the company name with the State Commercial Registry Office (Junta Comercial) to make sure that the name of the company is not already registered (although this is not obligatory).

Names of quotaholders or shareholders: the identity of the quotaholders, in the case of a Limitada, or shareholders, in the case of an SA, must be known before the company can be incorporated

Legal address: the company must have a legal address. If a permanent office for staff is not required, the services of a company offering virtual office addresses may be used

Capital: the initial capital of the company must be decided as well as the period during which it will be paid up, which may be as long as one or two years

Management: the people who will form the management must have been identified and named

Once the above has been decided upon, the text of the Articles of Association or By-laws must be finalised with the Brazilian lawyer and the company must be registered with the competent state Commercial Registry or the Civil Registry. This registration will be handled by the Brazilian lawyer.

Steps to be Taken After Incorporation

Once the company has been formally registered by the Commercial Registry or Civil Registry, the following actions should be taken:

Obtain a Brazilian Federal Tax Number (Cadastro Nacional de Pessoa Juridica – CNPJ), this can be handled by the Brazilian lawyer

Hire the services of an accountant to keep the company books

Register for State and Municipal tax: this may be done by either the lawyer or the accountant once the CNPJ has been obtained

Remit the company’s capital to be paid up initially through official banking channels and register the remittance with the Brazilian Central Bank within 30 days of entering Brazil. Registration is necessary to allow the remittance of profits abroad and the eventual repatriation of the investment. Registration is done online

Obtain the necessary corporate and accounting books: this may be done by the accountant

Have invoices printed: this will allow the company to start invoicing sales of products or services

Self-employed Workers

People who wish to set up as self-employed need to apply for a CCM number (Cadastro de Contribuintes Mobiliarios). This is the taxpayer’s reference number for a person who carries out self-employed work without any relationship to a salaried position. Applications for the CCM are made to the Local Authority (Secretaria de Financas do Municipio de São Paulo). Self-employed workers are referred to as profissionais Autônomos.

An individual (Pessoa Física) or a company director (pessoa juridical) in São Paulo can apply for a CCM online. Once the form has been sent online it must be printed and signed. Then the form must be taken to the Local Authority (prefeitura) within 30 days with identity documents for the application to be successful.

 

Table 1 shows the most common modes of setting up businesses by foreign investors in Brazil. There are two main types of companies that are used for most business operations in Brazil: the corporation (Sociedade Anônima or S/A) and the limited liability company (Sociedade Limitada or Ltda), commonly called a Limitada. Setting up a Limitada is simpler and less expensive than incorporating a joint stock company and so often recommended for first establishment. The company can then be transformed into a corporation at a later stage. There is also an option to set up a branch in Brazil; however, the process is very bureaucratic, lengthy and, compared with the Limitada or Anônima, expensive. Therefore, a branch establishment is only recommended in special circumstances.

Table 1: Different Modes of Setting up Business in Brazil

MODES OF SETTING UP A business          DEFINITION
Joint Stock Company or Corporation (Sociedade Anônima – S/A)
  • The capital stock of the company is divided in shares, and the firm must necessarily aim at profits. It is always regarded as a trading company, no matter what its objectives, and can be considered open or closed, depending on whether or not the securities it issues are traded on the stock exchange.
Limited Liability Company (Sociedade por Quotas de responsibilidade limitada – Ltda)
  • A private limited company may engage in commercial, industrial and service activities and has its bylaws registered with the Board of Trade. It has to be established by at least two partners.
  • Shares represent the participation of each partner in the company’s capital, with the partners’ liability limited to the value of their shares or quotas.
Simple partnership (Sociedade Simple – S/S)
  • A special form of the Ltda that can be utilised by partnerships without commercial activities or whose object is the exercise of the intellectual, scientific, literary or artistic professions.
  • In this type of partnership, the partners are jointly and severally responsible for the company’s debts should the company’s assets be insufficient to pay them.
Individuals
  • Made up of a single individual that gives his or her name to the firm, making himself or herself responsible for all the company’s acts that involve economic activities such as the production and circulation of goods and services.
  • This type of legal entity applies to industrial, commercial and service activities; however, it may not encompass the exercise of intellectual, scientific, literary or artistic professions.

Discovering Brazil

"Festa Sao Joao"


It is difficult to discover quality, trustworthy information about the country, especially if you don’t read Portuguese. Here you will find a list of the essential posts, plus the best sources on the web, to guide you in the maze of Brazilian facts, trivia and services. You already might have found the more general information from other weblogs, the CIA FactBook, Wikipedia or got some information from your Brazilian Chamber of Commerce. In Discovering Brazil you will find a lot of resources we have used at MasterClassBrazil. We will keep this information up to date on all aspects we are covering, whether it is culture, technology, business, society, or management.

¦ Economy and politics ¦ Media, News and Miscellaneous¦ Way of doing business ¦ Language ¦ Fashion ¦ Film ¦ Folklore ¦ Food ¦ History ¦ Kids ¦ Music ¦ Nature ¦ Science ¦ Society ¦ Sports ¦ Visual Arts ¦ Way of life ¦

"festa-sao-joao"

Discovering Brazil São João in Piraí, Rio state. Photo by João Vicente/JVC, via Flickr

Economy and politics

From the Web:

  • You probably should begin with the country’s main official website, that is very superficial, but offers content that targets different audiences (journalists, students, investors, tourists). Then, check on the Financial Times, that puts together recent articles about the country. Try also the in-depth analysis at Political Risk Latin America, which offers statistics and a general analysis of Brazilian economy. All the information produced by Bovespa – São Paulo Stock Exchange – is translated into English. Good news for the growing number of foreign investors.
  • BNDES, the Brazilian Development Bank, which finances most infra-structure projects, has a website that gives hints of the way the country is growing.
  • The Central Bank offers all sorts of economic indicators, articles about the market expectations, inflation reports and press releases.
  • The American Chamber – Brasil has attracted as members almost all American companies with operations in the country and a great number of large size Brazilian companies. It is now the biggest among the 104 American Chambers in the world.
  • Talk 2 Brazil is a business talk-show produced by Tom Reaoch, an American consultant that lives in Campinas, in the state of São Paulo. It is aired every Monday by LA Talk Radio, but you can also listen to older interviews on his website.
  • The National Congress has a decent bilingual website, if you want to take a virtual tour or learn how it works.
  • Check the Ministry of Foreign Affairs´s website for a series of booklets on several industries and commodities produced in the country. It also lists all Brazilian embassies, consulates and missions in the world.
  • From Deep Brazil: Deep Brazil offers an X-ray of a country larger than life, immensely attractive to tourists, immigrants and investors, and culturally fascinating. X-Ray of Brazilian agriculture/ Hydro-power/ Electoral circus

Media, News and Miscellaneous

From the Web:

  • Folha is bringing you up-to-date news in English, Portuguese and Portuguese language.
  • If you want an extremely quick but reasonably decent overview of what’s going on in the country, check this Country Profile frequently updated by the BBC.
  • The Brazilian government created a pretty helpful website if you want to learn about: federal projects, government structure, economy and investments, your money taxes, pensions, savings, all sorts of basic info for tourists (visas, vaccines, extradition law, main attractions), help to the foreign press. Of course, it is an official source, with its dose of propaganda, but it is definitely useful.
  • The Woodrow Wilson International Center for Scholars’s Brazil Portal is a great news aggregator. Try also the Brazil Weekly.
  • IBGE, the federal bureau of statistics, is your best source to understand how social and economic issues are evolving.
  • Gringoes, a great source for foreigners moving to Brazil, offers tons of cool info: instructions on how to make phone calls; the contacts of foreign schools, associations and commerce chambers; safety tips; best places to live; and a good list of links.
  • Are you looking for jobs in the country? Try these websites: CathoIndeed (Brazilian page) and  Adzuna (Brazilian page). Good luck!
  • Two great sources about Brazilian culture in general that you cannot miss: The Good Blood and the Londonian Jungle Drums.
  • Finally, if you can read Portuguese, try the Latin American Information Center(University of  Texas in Austin) or Brazilink, that offer good lists of links to Brazilian organizations that are reference in their domains and all sorts of services. Unfortunately, most of the sources they suggest are only in Portuguese.
  • From Deep Brazil: Soap operas/ Classic commercials/ Watch Brazilian TV on the web

Way of doing business

From the web

Language

From the Web:

  • An advanced Portuguese vocabulary list, perhaps useful for those travelling to Brazil or Portugal on Business. This list is a comprehensive Glossary of Terms in Portuguese used in the areas of Finance, Accounting and Legal Matters. Much more useful (and funny) language information at the “Portuguese Blogger”.
  • If you want to learn Portuguese use the BrazilTranscript blog. If you want a better comprehension you need to listen more. Listen and read, an easy way!
  • The must-read Brazilpod, produced by the University of Texas, is your best friend, if you want to learn Brazilian Portuguese by yourself. The British newspaper The Guardian published a phrase book, tips of pronunciation and a short guide to Brazilian gestures. Besides, a few Brazilian teachers have great blogs that may help those who are studying Portuguese. Try, for instance, Portuguese Tips or Brazilian Portuguese. You can also check Eyes on Brazil, which has a series of cool “Tricky Verbs/Words in Portuguese” posts. Great for those puzzled by the peculiarities of our language. Also, here on Deep Brazil, check for Brazilian Babel and So you think you understand Portuguese?
  • From Deep Brazil: Literature / Brazilian expressions inspired by History / Elizabeth Bishop in Brazil / Learn Portuguese free online / 30 words that separate Brazil from Portugal /Brazilian Babel

Fashion

From Deep Brazil: São Paulo Fashion Week/ Rio Fashion Week/ Five needle masters

Film

From Deep Brazil: Limite, great silent movie/ Coffin Joe/ José Padilha

Folklore

From the Web:

  • Maria-Brazil offers an overview of our folklore (music, festivals, crafts). And try these posts: How to Find a Husband – the Brazilian way, Scary lullabies, Saints without a halo and Wisdom of the roads.
  • From Deep Brazil: Carnival/ Popular saints/ Lullabies/Truck bumpers wisdom / Honouring Saint John / Musical families / Rain prophets / Recife and Olinda: Brazilian Carnival beyond Rio / 13 things you didn’t know about Carnival

Food

From the Web:

  • For Brazilian recipes, look for Maria-Brazil. Also try Sonia Portuguese, that offers bilingual recipes that help learning cooking vocabulary in Portuguese. In depth articles about several regional cuisines can be found in the Ministry of Foreign Affairs´s website. Cachaça Agora is a funny blog by an American obsessed with the Brazilian national spirit.
  • From Deep Brazil: Comfort food/ Cachaça labels/ Brazilian fruits/ Bars/ The best caipirinha ever/ 10 drinks as cool as caipirinha/10 unforgettable Brazilian dishes / 7 Brazilian fruits that could be the next açaí

History

From Deep Brazil: A country explained in 100 images / Zeppelin over the tropics / UFOs over Brazil / Brazil in WWII

Kids

From the Web:

  • Beloved Brazilian cartoon Turma da Mônica’s website offers a few games in English and a “journey through the regions of Brazil”.
  • The Ministry of Foreign Affairs published a printable booklet that might be useful for young students that are learning about the country.

Music

From the Web:

  • Brazilian Music Charts
  • Brazilian Music is a good source of news on Bossa Nova, Música Popular Brasileira(MPB) and Brazilian Jazz. All Brazilian Music gives an overview of different musical styles and lists the best artists. Go Go Gringo’s Blog covers sambabaile funk and hip hop. You should also check MuzicMuse, that covers mostly the period between 1930 and 1980.
  • From Deep Brazil: Rapper Emicida / All Chico Buarque free / Top 10 Brazilian albums of 2010 / Samba de roda, mother of Rio’s Carnival / 10 Extraordinary Musicians you should listen to / Brazilian music with English subtitles / If Mozart, Bono, Jimmy Page and Shiva were Brazilian… / King Roberto rules / The Brazilian king of Broadway / Farewell, White Feather / Cool podcasts of Brazilian music. If you are looking for podcasts, check these posts on Deep Brazil: 10 extraordinary Brazilian musicians you should listen to and Starting 2010 with Brazilian music. Also check periodically for Brazilian Hit Parade posts, that present what is playing in the country’s radios.

Nature

From Deep Brazil: Climate change/ Cerrado/ Listen to Brazilian birds/ Earthquakes,volcanoes/ Floods in Summerland /The most beautiful Brazilian waterfalls /In the Amazon, one new species every three days /Biopirates attack!

Science

From Deep Brazil: Where to find Brazilian academic studies /Brazil, 20 years from now

Society

From the Web:

  • A few important organizations have websites in English (sometimes also in Spanish and French). Among others: Viva Rio (field work, research and lobby to promote a culture of peace and social development), Instituto Socioambiental (promotion of sustainability and Native Brazilians rights), Fundação SOS Mata Atlântica (the main non-profit engaged with protecting the Atlantic rainforest), Ibase (a think tank that researches democracy, inequality and social exclusion) and Instituto Pólis(dedicated to urban problems and citizen rights).
  • Indigenous People of Brazil, published by Instituto Socioambiental, is definitely the most complete online source about Native Brazilians.
  • Check Some Things Around, that offers encyclopaedia-like topics about the human and biological diversity of the country. It also focus on navigation and the Brazilian coast. GreenBrazil is a good clipping effort that puts together info about both environmental issues and solutions. Tropical Biodiversity, written by Steven Alexander, an American that works with ecotourism and education in Santarém, in the Amazon, since the late seventies, is an amazing photoblog.
  • O Mangue, a blog written by a bi-national couple of anthropologists, offers fantastic insights about Afro-Brazilians, their culture and the challenges they face. It also publishes in-depth posts about prostitution and other social topics.
  • From Deep Brazil:Brazilian women today/ Being gay in Rio/ Shortcut to understand the Brazilian people / Gipsies in Brazil / BBC documentary about Brazilian slavery / Blacks that built Brazil / 10 quotes of Brazilian self-hate / Healthier Brazilians / Beloved Criminals/Tolerant neighbors /5 million workers under age

Sports

From the Web:

  • If you want to follow the Brazilian soccer team in the next World Cup, this blog is probably your best option.
  • You should also visit Agogô, the Dutch Magazine of Brazilian Culture and The Capoeira Blog (a great source for beginners). And Mandingueira is for the she-capoeiristas.
  • From Deep Brazil: Brazilian ballet – but you can call it capoeira

Travel

From the Web:

  • Begin with this good interview with Michael Sommers, author of the guides Moon Brazil and Moon Rio de Janeiro at Jungledrums. Then visit BrazilMax , “the Hip Guide to Brazil”, a very complete road map for foreign tourists. Complement it with Brazil Biodiversity, that suggests the best ways to spend your day in several cities. You can also give a try to the official Brazilian Tourism Portal and to the independent Brazil Travel Blog.
  • A few newspapers published in English created specific web pages that offer great tips. They review hotels and restaurants, suggest destinations and what you shouldn’t miss. Try The New York TimesThe Guardian and The Daily Telegraph.
  • From Deep Brazil: World Heritage sites/ Waterfalls/ Nudist beaches/ 20 best tips if you are visiting the country /Compare São Paulo to foreign metropolis

You can also visit websites that offer specific information about several Brazilian states:

  • Amazonas – Info about the state that is in the heart of the Amazon.
  • Bahia – You will find some useful information about Carnival events here.
  • Distrito Federal – The basics about Brasilia can be found here.
  • Pará – Check for the beauties of the state that is the gateway to the Amazon region.
  • Pernambuco – This area is also covered by the beautifully illustrated Recife Guide.
  • Rio – The Official Rio Guide tells you absolutely everything you need to know to enjoy the Cidade Maravilhosa (Wonderful City). The Rio Times is a great source of local news and Rio Nightlife is essential for party people.
  • São Paulo – The state government’s website offers good tips on parks, popular festivals, beaches and so on. About the city of São Paulo, try this one.

Visual Arts

From Deep Brazil: Art Gallery/ Vik Muniz/ 19th century art / Krajcberg, the poet of fire /Brazilian Baroque

Way of Life

From the Web (mainly expats trying to understand the country):

  • Not Quite a Gringo is an American from Puerto Rico living in Brazil, with a light, rich outlook of the country’s daily life.
  • Eyes on Brazil (mentioned earlier) is written by a foreigner who’s a great observer of the Brazilian way of life.
  • Flor da Maçanilha has great insights about life in the southern state of Rio Grande do Sul.
  • An expat living in Goiânia offer some good tips, if you are traveling to this region.
  • Maps and Legends was written by a British expatriate in Natal, in the Northeast (he is not updating it anymore, though). It is particularly interesting for those who want a Christian approach of the country.
  • Minas International wants to connect the fluent English-speaking community (both foreigners and Brazilians) in Minas Gerais.
  • Danielle in Brazil is an American who followed her love to a small town in São Paulo. She offers great tips that might help your immigration process, specially if you intend to become an English teacher (more here).
  • A few websites offer good information on the national lesbian and gay scene. Try, for instance, the Rio Gay Guide.

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Brazil © by F H Mira

Comments on Brazils labour laws: Employer, beware | The Economist

Comments on Brazils labour laws: , beware | The Economist.

Brazil’s labour laws

Employer, beware, an archaic labour code penalises businesses and workers alike

Mar 10th 2011 | SÃO PAULO | from the print edition

IN 1994 Ricardo Lemos (not his real name) and two friends bought a chain of pharmacies in Pernambuco, in Brazil’s north-east. Immediately afterwards they were taken to court by four former employees of the pharmacies who claimed they were owed 500,000 reais (then $570,000) for overtime and holidays. Since the new owners lacked the payroll records, the labour court ruled against them—even though they had only just bought the business and the claimants had been in charge of payroll and work scheduling. The court froze their bank accounts, so they had to close the stores, with 35 redundancies. Seventeen years later three of the cases have been settled, for a total of 191,000 reais. The last drags on as the claimant’s widow and son squabble over how much to accept.

Emigration to Brazil

Brazilians from the end of the 19th century to...

Image via Wikipedia

Diving into another culture is an exercise of patience, curiosity and common sense. If you plan to spend some time in another country, there is a certain attitude that will benefit you – and several no-nos that might cause you embarrassment or trouble. Certain rules are, of course, universal and would be wise no matter what country you visit. Others are very specific to the Brazilian reality.

Too much sugar, too much salt, lots of food with low nutritious value and three daily cups of coffee. That is on the table of Brazilians, according to a study just released by IBGE, the federal statistics bureau. Even if the balanced and healthy traditional rice-bean-meat menu is still prevalent, the country needs to reconsider its diet. According to IBGE