Trade fairs
Trade fairs are the ideal way to get in touch with commercial contacts. Given the vast distances in Brazil the trade fair is one of the most effective marketing tools for companies. The calendar give you 317 events in the fields of commerce, industry and services. A joint publication of the Ministry of External Relations and the Ministry of Development, Industry and Foreign Trade.
Business and Events events tourism includes activities that involve trips, board and lodgings, and food services for the commercial and industrial segments, to set up contracts and agreements, as well as to sell and buy goods and services. Business and events tourism is important for the attraction of clients and for building loyalty, thereby increasing the demand for services.
According to the International Congress and Convention Association (ICCA), in 2008 Brazil had the seventh highest number of international events in the world.