Tag: qualified employees

Management the Brazilian way!

The Brazilian samba school: Delivering high performance with happiness!

Management the Brazilian Way

Management the Brazilian Way

Many foreign corporations dealing with Brazilians complain about low productivity, poor communication, high turnover and lack of engagement. Yet, at samba schools, Brazilian members show the opposite, and for no pay too!

Online course

This is an online course in English addressed to business people who work with Brazilians.

To show what is missing at corporate management Alfredo Behrens has researched and interviewed at samba schools. He has elicited the people management practices and leadership styles that can be implemented at corporations to achieve higher profitability with greater happiness. Much of the course is drawn from subtitled interviews with genuine samba school members and can be easily transferred to corporations, like recruiting, selection and promotion techniques, even compensation ones, though samba schools do not pay members.

High performance with happiness can be achieved in Brazil following the samba school method of management!

The self-paced course is designed for executives. It consists of 14 lectures but they are short: 7 minutes each. They can be fitted between phone calls if necessary. Altogether we are talking of just over one and a half hours of lectures. Each lecture comes with additional reading material and quizzes to measure the participants’ understanding. The course will remain free, for sure, until November 14, when all 14 lectures will have been completed. At present only the wrap-up lecture is missing. But you can fully benefit for free from the rest, 13 out of 14 lectures! That is all there is between you and success!Management the Brazilian Way can be found here. Once there you may click on This course and you will be taken to the course´s landing page, enrol free, no credit card asked, and start learning.

In below video, sponsored by the Dutch Brazilian Chamber of Commerce you will get an idea of the course content.


About Alfredo Behrens

Alfredo Behrens holds a PhD by the University of Cambridge, has taught at Princeton University and is an expert on Cross-Cultural Management and Leadership, which he lectures on at FIA, the São Paulo business school. His book ‘Culture and Management in the Americas’ is published by Stanford University Press. Another book: ‘Shooting Heroes and Rewarding Cowards’ is praised by Suzy Welch, the former Editor-In-Chief of Harvard Business Review as ‘Fascinating and Innovative’.

For more information, contact: Alfredo Behrens, e-mail: ab@alfredobehrens.com Brazil land line phone: +55 11 38280554 or mobile +5511991339779


How Brazil loses the battle for international talent

How Brazil loses the battle for international talent

Locked: How Brazil loses the battle for international talent.

As emerging powers like China are seeking to strengthen innovation-driven growth and focus on the production of value-added goods, they are increasingly trying to emulate the United States’ unique capacity to attract foreign talent. Indeed, the competition for high-end talent is set to become a major international battleground as nations around the world try to avoid being left behind as eternal commodity providers, unable to achieve long-term growth.

A brief look at the statistics shows the massive impact immigrants have on the US economy’s capacity to innovate and generate jobs: Some 40% of Fortune 500 firms were founded by immigrants or their children. So were the firms behind seven of the ten most valuable brands in the world. Although the foreign-born are only an eighth of the US population, a quarter of high-tech start-ups have an immigrant founder. Apple, Google, AT&T, Budweiser, Colgate, eBay, General Electric, IBM, McDonalds, owe their origin to a founder who was an immigrant or the child of an immigrant. Steve Jobs, the co-founder of Apple, is a child of an immigrant parent from Syria. Walt Disney also was the child of an immigrant (from Canada), as well as the founders of Oracle (Russia and Iran), IBM (Germany), Clorox (Ireland), Boeing (Germany) 3M (Canada) and Home Depot (Russia).

As The Economist writes,

High-tech firms such as Google (whose co-founder Sergey Brin moved to America from Russia as a child) haven’t just created jobs for their own workers. They have also inspired the creation of entirely new categories of job. A few years ago no one earned a living as a mobile-app developer. Now they are everywhere. It is not just full-time workers who benefit: firms such as oDesk, a Silicon Valley outfit founded by two Greeks, are nurturing an online freelance economy that is in its infancy. Last year Americans using oDesk’s platform found over 2 million hours of freelance work.
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Business opportunities

Brazil has bags of business potential. Viewed as one of the most up-and-coming economies in the world, business opportunities are now rife. So looking to invest or set-up a Business in the land of the Bossa Nova? Get some background information here…

With well-developed agricultural, mining, manufacturing, and service industries, Brazil is the land for business opportunities. Brazil has been expanding into world markets and now export several products, including airplanes, vehicles, coffee, and more. The fact is Brazil has plenty of business opportunities for those wishing to expand into the Brazilian market.

Group picture at Brazilian Business School © by katedubya

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Brazil’s Boom Creates Demand for Talent – Barrons.com

Brazil’s Boom Creates Demand for Talent

Multinational companies are taking extra measures to secure qualified employees in Brazil’s booming economy. To cope with a talent shortage, many are beefing up internship programs, spending more on training and salaries and relocating workers from flat or declining markets.

Brazil's economy has soared in recent years: In 2010, U.S. foreign direct investment in the country totaled $6.2 billion, up from $2.4 billion in 2003.

Particularly in demand: English-speaking managers and engineers, as well as those with experience in business development.

Brazil’s economy has soared in recent years as its oil, gas and ethanol sectors thrived. In 2010, U.S. foreign direct investment in Brazil totaled $6.2 billion, up from $2.4 billion in 2003, according to the Banco Central do Brasil. From January through April this year, U.S. investment reached $3.1 billion. To read the full article please visit: Brazil’s Boom Creates Demand for Talent – Barrons.com.